Irresistible Solar Power Content for Reaching Residential or Commercial Prospects!
The solar power industry is growing by leaps and bounds. In fact, photovoltaic system production and installation is doubling every two years, a trend which is expected to continue in the foreseeable future.
In such a dynamic and competitive environment, you need a powerful, well thought-out content marketing strategy to stay ahead of the game.
Gone are the days when all companies had to do was publish some advertisements, and wait for the orders to roll in. Customers today are well informed, tech savvy and are aware of their options. They can research and find as much information as they require through the internet before making a purchase, and they are more resistant to a sales pitch than ever before.
Atop of that, the solar industry is faced with the challenge of educating both residential and commercial consumers, most of whom still think solar power systems are either too expensive, or simply not worth their time.
This is where solar power content marketing steps in.
With a well thought-out content strategy which capitalizes on your company's unique selling proposition, you can establish yourself as a thought leader in the solar power industry, and earn your clientele's trust, business, and loyalty. The content you publish not only needs to be informative, but also helpful, entertaining and enticing.
To help you accomplish this, I can create laser targeted content including blog posts, articles, whitepapers, press releases and social media marketing campaigns which will boost your solar power brand's presence, and ensure its continued visibility well into the future.
In such a dynamic and competitive environment, you need a powerful, well thought-out content marketing strategy to stay ahead of the game.
Gone are the days when all companies had to do was publish some advertisements, and wait for the orders to roll in. Customers today are well informed, tech savvy and are aware of their options. They can research and find as much information as they require through the internet before making a purchase, and they are more resistant to a sales pitch than ever before.
Atop of that, the solar industry is faced with the challenge of educating both residential and commercial consumers, most of whom still think solar power systems are either too expensive, or simply not worth their time.
This is where solar power content marketing steps in.
With a well thought-out content strategy which capitalizes on your company's unique selling proposition, you can establish yourself as a thought leader in the solar power industry, and earn your clientele's trust, business, and loyalty. The content you publish not only needs to be informative, but also helpful, entertaining and enticing.
To help you accomplish this, I can create laser targeted content including blog posts, articles, whitepapers, press releases and social media marketing campaigns which will boost your solar power brand's presence, and ensure its continued visibility well into the future.
Contact Me and let's get the ball rolling!
Services Offered...
Content Marketing
Blog posts, articles, white papers, press releases and video scripts. A good solar power content marketing strategy allows you to open a dialogue with your audience and educate them about your product.
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Copywriting
The venerable sales letter and direct mail package are still highly effective ways for reaching out to prospects. Get action-oriented, high converting copy for your marketing and sales programs.
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Social Media Marketing
Chances are your competition is already posting and tweeting like crazy! With social media, you can see your target market up close and personal and join the conversation about solar energy.
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A Few Samples of My Work ...
Blog Posts and Articles
5 Plug And Play Solar Power Website Widgets To Supercharge Your Online Lead Generation Efforts
Leads, what would a business do without them? Nothing quite beats that feeling of glee and hopefulness when you see a spreadsheet full of contacts, amongst which hide your next few accounts! But getting qualified leads is easier said than done.
In fact, a survey conducted by the B2B Technology Community found that 61% of B2B marketers thought generating high quality leads was the biggest challenge they faced. You might even agree if you have tried lead-gen before.
So how can you go about getting quality leads for your solar power business? For starters, you can turn as many of the casual browsers who are hitting your website into prospects. They have already expressed interest by looking for more information on your site, so why not ask them to subscribe to your list as well?
In fact, a survey conducted by the B2B Technology Community found that 61% of B2B marketers thought generating high quality leads was the biggest challenge they faced. You might even agree if you have tried lead-gen before.
So how can you go about getting quality leads for your solar power business? For starters, you can turn as many of the casual browsers who are hitting your website into prospects. They have already expressed interest by looking for more information on your site, so why not ask them to subscribe to your list as well?
Sticky Power – New Peel And Stick PV Cells Could Give TFSCs A New Lease Of Life
The solar panel has always been looked upon as the undisputed icon of clean, limitless energy. However, though they have been around since the 1950s, their adoption has been hindered by technological and cost barriers.
Most solar panels you see on rooftops and solar power stations are made from crystalline silicon (c-Si), which is expensive to procure and work with.
They are also very rigid in construction, which limits their installation to flat surfaces only.
Most solar panels you see on rooftops and solar power stations are made from crystalline silicon (c-Si), which is expensive to procure and work with.
They are also very rigid in construction, which limits their installation to flat surfaces only.
3 Biggest Misconceptions About Renewable Energy
The 21st century has brought with it various advancements which are impressive; be those cell phones which can access the internet, or new, insanely fast forms of travel such as the hyperloop, which is currently undergoing trials.
But even as our technology is progressing by leaps and bounds, most of our devices and ways of life are powered by antiquated fossil fuels which are leaving a trail of destruction of the likes our world has never known.
But even as our technology is progressing by leaps and bounds, most of our devices and ways of life are powered by antiquated fossil fuels which are leaving a trail of destruction of the likes our world has never known.
Newsletters
Subject: Yes, Going Solar Can Save You Big Time!
Dear “member_name”,
Solar power has been gaining traction at a very rapid pace, not only throughout the country, but the world in general as well.
This really goes in the face of everything that most people tend to believe about solar power. To regular folk, solar power is a status symbol, meant for the rich and wealthy, who can afford to distance themselves from their local utility.
But this is hardly the case anymore.
Solar power has been gaining traction at a very rapid pace, not only throughout the country, but the world in general as well.
This really goes in the face of everything that most people tend to believe about solar power. To regular folk, solar power is a status symbol, meant for the rich and wealthy, who can afford to distance themselves from their local utility.
But this is hardly the case anymore.
Lead Generation Sales Letter
Solar Power Owners are Crushing Wall Street…
Here’s how you can join the ranks of smart homeowners who are reclaiming their energy security from local utilities, and save $1,471 every year in the process!
Dear progressive homeowner,
If you have had any inkling of suspicion that your electricity bill has been rising over the years, then it is not your mind playing tricks on you.
Your local electricity utility is slowly cranking up the heat, and if you do not sit up and take stock, you might end up paying thousands of dollars more in electricity bills than you really need to.