No marketing program is complete without a robust inbound marketing strategy in place!
Content marketing means different things to different people. But in its essence it includes any material or media which can be used to educate an audience. In a world where people are becoming increasingly hostile to sales pitches, content marketing allows you to get closer to your target persona by introducing them to the larger picture, while helping you become an authority in their minds.
Close deals faster with laser targeted copy!
Copywriting involves all forms of marketing material which maybe used for a far more direct approach to sales than content writing. Sure sales are becoming harder, but that does not mean you can do without sales oriented material. In fact, most solar power companies are already using well crafted sales pages, sales letters, brochures and newsletters to get new leads, and drive more purchases everyday!
Social Media Marketing
Social Media Marketing is no longer an option, but a business necessity.
How will you like your customers to market for you? Marketing on social media is the easiest way to get more leads and go viral. In its essence, social media is a discussion and people there are usually very passionate about whatever they talk. Solar power happens to be one of the most hotly debated topics out there! Building trust with existing customers and new prospects becomes a lot easier with a well thought out social media marketing strategy in place.