Content Marketing for Solar Power Companies
As environmentally sound practices are at the core of renewable energy products such as solar power, content marketing is not only a perfect fit, but down right necessary! Your consumers want to know how they can help the planet, and bring in positive change.
Also, as a solar power system is a sizable investment, your prospects will start by researching solar power online.
Since solar power has only recently gained popularity due to falling prices, people do not quite understand it. In fact there is still a big knowledge vacuum in the solar power industry. For instance, a study by Harris Interactive found that 97% Americans overestimate the upfront cost of going solar, however 8 out of 10 said they will purchase a solar power system if cost was not a barrier.
This is no doubt a challenge for any company trying to sell solar power systems, however it is also an unique opportunity for fast moving, savvy businesses.
The good news is these people are looking for information on how they can go solar by asking around, and hunting for information on the internet.
By publishing content relevant to what your prospects are searching for, you can beat your competition to them, become a trustworthy figure in their eyes and secure their loyalty so that when they are ready to make a purchase, your brand will be the first one they will consider buying from.
I can help you educate your clients and prospects about how solar power can allow them lead better lives, bring down utility bills, and aid the planet in recovering from the damages we have caused.
Simply put, content marketing helps your business become more than a sales office. It allows you to become an authority in the field of renewable energy whom people will look up to for quality information.
A good content marketing strategy is also indispensable for ensuring high search engine rankings.
Here are some of the tools we can use to help your brand get online traction...
Want to know more about how content marketing can help you? Contact me now.